pasang /pah-sahng, ˈpɑsɑŋ/ An. A person who is singled out for a particular role in a game; the person who is ‘it’. Bv. Be singled out for a particular role in a game; be ‘it’.
Headquartered in Singapore with offices in Malaysia, Hong Kong and Thailand, TAG consolidates 4 pillar disciplines under one roof: Brand Visibility, Brand Activation, Brand Communications, and Brand Engagement.
Tagging Explained (if you're neither Singaporean nor Malaysian) pasang /pah-sahng, ˈpɑsɑŋ/ n. & v. [Mal., be effective (of a blow); penetrate or produce the intended result; < the practice of hitting or touching someone during a game to make that person ‘it’]
The TAG team
Jacelyn has a creative stint and a passion for commercial creative development. Throughout her years in creating, developing and managing her companies, she accomplished integrating commercial marketing platforms and she now provides her clients with a full service creative agency. She values every client with sincerity as her business partner and her commitment in business is to assist growth in her clients’ business.
She loves to be busy and her philosophy is always to be curious and learn with an open mind. She is starting to build another big dream for herself and for her team.
Jace enjoys good company and drinks in equal measure and has been rumoured to be cycling around the Marina Barage area at various times of the evenings. She says she can cook but no one believes her.
Chief Commercial Officer
Thomas has more than 25 years of management experience in the fields of OOH , digital media , events and entertainment . Having started his advertising career at Pearl & Dean, he has since garnered an extensive and regional exposure through the holding of key management roles in leading corporations such as ComfortDelgro , MediaCorp , MM2 Entertainment and etc .
Prior to joining TAG, Thomas founded both SpaceArena, an events company, as well as ML Alliance, which focuses in bridging partnerships , fundraising and dealmaking in Asia. He works with Angel investors and Venture Capitals regionally for investment and fund-raising.
Thomas is very much into philanthropy and spends his time advocating and raising funds for several non-profit organisations and his buddhist societies.
Chief Commercial Officer
Executive Creative Director
Alex has worked with both large and small agencies throughout his career, from BBH and Publicis to independent agencies working with EduTech and, on the client-side, Samsung's marketing arm, Cheil.
Alex, in collaboration with the Division heads at TAG, oversees the agency's strategic vision and leads creative outputs, with a focus on growth and mentorship within the department.
Alex appreciates the opportunity to continue learning new industries, cultivate entrepreneurship, and use both his left and right brain daily.
Executive Creative Director
Account Director, Leftfield
Mychelle was exposed to the world of advertising when she did her Marketing and Finance degree at the National University of Singapore. Now heading the Sales & Marketing division, she has been basking in this industry for over 15 years. Watch her toggle between account-servicing, strategy, traffic and production roles in her daily work with ease, as she takes care of clients from the managers to the c-suite.
Multi-tasking aside, she’s also a problem-solver and drinking buddy who lends her ears, when you need one. Definitely a wanderluster waiting for the world to open up once again.
Mychelle oversees the Leftfield division as well as all internal and external marketing responsibilities.
Account Director Leftfield
Account Director, Luminart
A BSc (Hons) Business graduate, Tessa’s passion lies in engaging an audience and seeing concepts come to life. This made her join the event industry right after completing her degree.
With over 12 solid years of experience in event management, she has developed strong expertise in account servicing, event concept development and execution, manpower management as well as logistics. She is fully hands-on in executing every single project she has managed, from large-scale events such as the Health Promotion Board’s Mega Campaign (2016-2020) to FMCG activations such as the island-wide Unilever consumer engagement roadshows.
Tessa currently runs a team of young and dynamic millennials, managing Health Promotion Board’s and Workforce Singapore’s campaigns.
Account Director Luminart
Creative Director, VMSD
Beatfarmer, theorist, story teller, noise maker...
"Loving what you do and doing what you love lets you hit that curve ball hard and its not about how you hit it but how far you want it to go. That new beginning has an end but every end has a new beginning and it's not just about where you going but who you bringing along. Love what you do and do what you love. BRING THE NOISE!"
In other news, Julian heads the creative department. He is usually seen scribbling stuff on his Samsung Note or concepts on his Boogie Board (so he says).
Creative Director VMSD
Senior Account Manager, VMSD
Jessica oversees the Global Trade Retail divsion. She ensures the same high standards that her clients expect and are used to with VMSD. Equipped with more than 8 years of expertise in event management such as strategic planning, production, execution and overseeing various types of events.
Introverted, reliable, easy-going, straightforward, impatient are what Jessica's friends will call her but they're probably just scratching the surface with her work personality.
She believes in the simplicity and purity of one persuing one's passion and following one's heart. And she applies the same philosophy to lunch - she always knows what she wants for lunch and will travel for food.
Senior Account Manager VMSD
Business Director, SINGAPORE | country Head, MAlaysia
James crash landed on to the advertising industry some 17 years ago, in Vietnam with a local creative agency. He obviously hasn’t looked back since. The quintessential and serial ideator, he thrives on everything marketing and creative expressions. Having lived and worked in 5 geographical locations over 20 years has made James socially and culturally very adaptable. He understands street and geek and everything in between.
A coffee addict, he only speaks grunt before his morning cuppa. Otherwise he’s an awesome beer buddy, a tennis enthusiast and a wannabe poet. James speaks fluent consumer behavourism, common sense and humour
James currently oversees the regional Strategic and Business Development as well as being heading the Malaysian office
Business Director, Singapore Country Head, Malaysia
Account Manager, VMSD Thailand
Pongpob spent more than 15 years in GTR (Global Travel Retail) industry and is probably one of the few in the Thai industry to have an allrounder perspective and experience, having been involved various creative projects as project manager, trainer, translator etc. with rural community people, urban leading companies, and international firms.
An explorer who enjoys traveling with learning to interesting places. No hesitate to invite him if you need an easy-going companion to explore any awesome destinations.
Pongpob currently takes care of the Bangkok office and spend most of his time in Business Development.
Account Manager VMSD Thailand
Account Manager, Oomph
With a keen interest in Tourism, Ling has been in the M.I.C.E (Meetings, Incentives, Conferences and Exhibitions) industry for more than 15 years. Working with international trade shows and venues regionally in different roles has also helped her ability to connect with people from different walks of life and better develop successful long-term partnerships.
A self-proclaimed food gourmet who enjoys a good meal and experiments in her kitchen brings her joy too. However, let her go hungry, and you shall be warned!
Ling currently works with the Oomph team to provide, train, and manage outsourced staffing for events, activations, and in-store promotional activities.
Account Manager Oomph
For over two decades, we are the go-to partner for our clients’ marketing communications and brand activation solutions. Our diverse range of clients are a testament of this proud achievement.
Corporate and Government
2 Alexandra Road, #04-01, Delta House, Singapore 159919
Tel +65 6536 3283
No.55-1, Jalan Pjs 11/9, Bandar Sunway, 46150 Subang Jaya, Selangor, Malaysia
188/1108, Unit 3D, 3rd Floor, Romklao 52/1, Romklao Road, Khlong Sam Prawet, Lat Krabang Bangkok 10520, Thailand
Tel +66 0205 98615 Fax +66 0205 98615
Hong Kong SAR, China
Unit 1708-1709, 9 Wing Hong Street, Lai Chi Kok, Kowloon, Hong Kong SAR, China